There is a saying that says, and there are many paths to
Rome. This saying can be applied in terms of carrying out knowledge. In the
context of business learning, you certainly will not only get their knowledge
through college, training, or mentoring. Real implementation and reading books
can be one factor in the success of your business.
You can continue to gain knowledge and find the latest
references in international and local markets by reading business books from
topics around startups, management, to the motivation of successful
entrepreneurs. Well, let’s check any book to be my recommendation.
Platform Revolution – Sangeet Paul Choudary, Geoffrey G Parker, and Marshall Van Alstyne
Sangeet entrepreneur Paul Choudary, the co-chair of the
Platform Strategy Summit at MIT, wrote an interesting and very useful book for
business learning. This book discusses how new businesses such as Uber and
Airbnb are transforming traditional businesses, and many startups are following
in the footsteps of these two big names.
However, many startups like this fall because of a lack of
understanding of the things that underlie the success of a startup. This book
is very useful for you beginner entrepreneurs who want to know practical
instructions in building startups, especially strategies to identify markets.
The Power of Broke – Daymond John
Starting a business from scratch is not easy; this book is a
perfect reference for business learning and motivation. According to the
author, Daymond John, budget and limited capital are the key to the success he
achieved today. Daymond is the founder of the Fubu hip hop fashion company,
which now has around a quarter-billion dollars, in turn, every year. In
addition, he is now a co-star of Shark Tale, the ABC television program, where
entrepreneurs invest. He started Fubu by selling self-stitched shirts in
Queens, New York. Daymond also had mortgaged his house to start his business,
Fubu.
The full book a Hunger for Success Can Become Your Greatest
Competitive Advantage, The
Power of Broke: How Empty Pockets , and a Tight Budget tells his
personal experience of starting a business, behind-the-scenes of the Shark Tale
television show he starred in, and interviews he conducted with entrepreneurs.
This book is perfect for you who want to study business while getting advice
during investment competition and a slowing global economy.
The Industries of the Future – Alec Ross
What are the industries that will develop in the future?
This book has the answer. Alec Ross is a Senior Advisor for Innovation for US
secretary of state Hillary Clinton. He has traveled to 41 countries in the
world for four years, visiting startup hubs and R&D laboratories to see a
variety of innovation practices. This book is suitable for you who want to know
what opportunities and challenges will emerge ten years into the future.
“In this increasingly chaotic world, Alec Ross is one
of those rare people who can see patterns in disorder and guide us into the
future,” wrote Eric Schmidt, Google’s CEO, about this book.
Sprint – Jake Knapp, John Zeratsky, and Braden Kowitz
This Sprint book is perfect for you who are interested in
learning business, especially in the field of technology. Three authors of this
book, Jake Knapp, John Zeratsky, and Braden Kowitz, are partners who work at
Google Ventures. They have helped more than hundreds of companies in the
digital age e-commerce, fintech, and other fields in understanding basic
questions such as how to be able to focus and realize an idea in the real world.
You can also start studying business and find answers to your questions by
reading this book.
The title of this book, Sprint, comes from the process that
Jake designed at Google. The short five-day process he used to test new ideas.
This sprint approach will help you, business learners, to dismantle the
problems you face into simple steps that can be resolved quickly. This method
has been successful for startups such as Medium, Nest, and 23andMe. And now you
can also prove it by learning the business from this book.
The Third Wave – Steve Case
The book of the same name has been released since 1980 as
part of a trilogy written by Alvin Toffler. You can also make the book as a
reference in studying business to describe the change of the industrial era
into the information age. Steve Case wrote The Third Wave: An Entrepreneur’s
Vision of the Future as a tribute to Alvin Toffler, who inspired him at a young
age.
For those of you who don’t know Steve Case yet, he is one of
the pioneers of business in the internet age who is the brain behind the AOL
merger and Time Warner being a large media and entertainment company.